Last reviewed: 2026-09-11
Quick Answer

How much does it cost to sell on Etsy?

It depends on whether the order came through an Offsite Ad. On the US assumptions this calculator uses, a $35 item with $5 of buyer-paid shipping is a $40 order that incurs $4.25 in standard fees: a $0.20 listing fee, a 6.5% transaction fee on the $40, and payment processing of 3% of the $40 plus $0.25. That is 10.6% of the order. If the same order is attributed to Offsite Ads at 15%, Etsy adds $6.00 and the modeled fees rise to $10.25, or 25.6% of the order. Product, packaging and shipping costs are on top of that, and sales tax and any other applicable fees are outside this illustration.

Etsy Profit Calculator

Estimate your profit margin after Etsy fees, shipping, packaging, and cost of goods, using current published Etsy fee rates.

No sign-up required Transparent formulas Formula v1.1 • Data 2026
Net Profit
$22.25
55.6% margin

Quick Presets

Revenue

Please enter a valid price

Costs

Materials, labor, and production cost per unit

Etsy Fees

Offsite Ads FeeOff - not applied
15% for shops under $10k/year, 12% for shops over $10k/year.
$0.20 per listing (standard)
6.5% of price + shipping
Net Profit Per Item
$22.25
55.6% margin
Revenue Breakdown
ProfitCOGSFeesShip + Pack
Revenue
Sale Price$35.00
Shipping Charged$5.00
Total Revenue$40.00
Etsy Fees
Listing Fee-$0.20
Transaction Fee (6.5%)-$2.60
Payment Processing-$1.45
Total Fees-$4.25
Costs
Cost of Goods-$8.00
Shipping Cost-$4.50
Packaging-$1.00
Net Profit$22.25
Monthly Profit (x20)$445.00
Annual Estimate$5,340.00
You keep 55.6% of your total revenue after the fees and costs modeled here. This is a healthy margin.

How to Use This Calculator

Getting started in under 30 seconds

Enter your item sale price, cost of goods, shipping details, and packaging costs. The calculator automatically applies current Etsy fee rates to estimate your profit per sale.

Use the presets to quickly model common product types, or enter custom values for your specific situation. Toggle Offsite Ads if your shop is enrolled in Etsy's advertising program.

Key Assumptions

Based on Etsy's published fee schedule
  • Listing fee: $0.20 per listing (Etsy standard rate as of March 2026)
  • Transaction fee: 6.5% of item price + shipping charged to buyer
  • Payment processing: 3% + $0.25 per transaction (US rate; varies by country)
  • Offsite ads: 15% for shops under $10,000/year; 12% for shops over $10,000/year. Charged on the order total including shipping, and capped at $100 per attributed order
  • Tax: Does not include income tax or sales tax
  • Currency: All values in USD
All fee rates sourced from Etsy's official seller documentation. Last verified April 2026. See our full Methodology for details.

Methodology

Transparent formulas you can verify

The Etsy Profit Calculator computes net profit using the following formula:

Net Profit = Sale Price + Shipping Charged - Listing Fee - Transaction Fee (6.5% × (Sale Price + Shipping Charged)) - Payment Processing (3% × (Sale Price + Shipping Charged) + $0.25) - Offsite Ads Fee (if enabled: rate × (Sale Price + Shipping Charged), capped at $100 per order) - Cost of Goods - Actual Shipping Cost - Packaging Cost

Profit margin = Net Profit ÷ (Sale Price + Shipping Charged) × 100

Transaction Fee Basis

Etsy's transaction fee applies to both the item price and the shipping amount charged to the buyer.

Offsite Ads

Etsy may automatically enroll shops in its Offsite Ads program. Shops earning under $10,000/year can opt out; shops over $10,000/year cannot.

When the fee applies, Etsy charges it on the full order total, item price plus the shipping you charged, and caps it at $100 per attributed order. That cap matters on high-value orders: at a 15% rate the cap binds once the order total passes $666.67, so a $1,005 order pays $100, not $150.75. Monthly Sales Volume here multiplies one single-item order, so the cap is applied per unit. A real multi-item order would be capped once across the whole order, which this single-item model does not represent.

What an Offsite Ads Order Actually Costs

The same order, with and without ad attribution

Offsite Ads is the single largest swing in Etsy's fee stack, and it only applies to orders that Etsy attributes to one of its ads. The table below runs one hypothetical US order both ways so the difference is visible rather than averaged into a range.

Hypothetical US order: $35 item + $5 buyer-paid shippingNo Offsite Ads attribution15% Offsite Ads attribution
Listing fee$0.20$0.20
Transaction fee: 6.5% of $40$2.60$2.60
Assumed US processing: 3% of $40 + $0.25$1.45$1.45
Offsite Ads$0.00$6.00
Total modeled Etsy fees$4.25$10.25
Fees as a share of total order revenue10.625%25.625%

Product cost, packaging and the shipping you actually pay are on top of these fees, and sales tax and any other applicable charges sit outside the illustration. Shops billed at the 12% Offsite rate pay $4.80 on this order instead of $6.00. Whether you can decline the program at all depends on your trailing twelve-month revenue; our Etsy fees guide covers the attribution window and the opt-out rule, which is not a free choice for every shop.

Limitations

What this calculator does not cover
  • Does not account for Etsy Plus subscription ($10/month)
  • Does not include income tax, self-employment tax, or sales tax
  • Payment processing rates vary by country
  • Offsite ads fee applies only to ad-originated sales, and is modeled per single-item order
  • Does not include Etsy Ads (promoted listings) budget
  • Verify current rates on Etsy's official seller handbook

Frequently Asked Questions

What fees does Etsy charge sellers?
Etsy charges four main fees: a $0.20 listing fee, a 6.5% transaction fee on the sale price plus shipping, a payment processing fee (3% + $0.25 in the US), and an optional 15% offsite ads fee.
Is the transaction fee calculated on shipping too?
Yes. Etsy's 6.5% transaction fee applies to both the item price and the shipping amount you charge the buyer.
Can I opt out of Etsy Offsite Ads?
If your shop earned less than $10,000 in the past 12 months, you can opt out. Shops over $10,000/year cannot opt out but pay a reduced 12% rate. Either way the fee is charged on the order total including shipping and is capped at $100 per order.
What is a good profit margin for Etsy sellers?
A commonly used planning benchmark is 30% to 50% after the fees and costs modeled here. Below 20% leaves little room for returns, ads, or price changes.
Does this calculator include taxes?
No. This shows profit before income and self-employment tax. Your actual take-home will be lower.
This calculator provides estimates for informational purposes only. It does not constitute financial, tax, legal, or professional advice. Verify current Etsy fee rates at etsy.com/legal/fees.

How this calculator works

This calculator estimates your net profit per Etsy sale after the fees Etsy charges and the costs you incur to fulfill the order. Etsy charges four main fees: a flat listing fee, a percentage transaction fee on the item price plus shipping, payment processing fees that vary by country, and an optional offsite ads fee that is only charged when a buyer clicks through from an external ad. The calculator starts with the buyer-paid total (item price plus what the buyer paid for shipping), subtracts each fee in order, then subtracts your cost of goods, your actual shipping cost, and packaging cost. The result is an estimate of what you keep from the order before income tax.

Formula used
Net profit = (Sale price + Shipping charged) - Listing fee - Transaction fee (6.5% of sale + shipping) - Payment processing - Offsite ads fee (if applicable) - Cost of goods - Actual shipping cost - Packaging cost

Assumptions

  • You are selling in the US Etsy marketplace at the standard fee schedule.
  • You are not enrolled in Etsy Plus or any other paid subscription that changes your fee structure.
  • The sale is paid through Etsy Payments (the default for US sellers).
  • You handle order fulfillment yourself and pay actual shipping out of pocket.

Limitations

  • Etsy fees vary by country. International shops have different payment processing rates and currency conversion charges this calculator does not model.
  • The calculator does not include sales tax. Etsy collects and remits sales tax on your behalf for buyers in most US states, but the gross 1099-K reported to the IRS still includes those amounts.
  • It does not deduct income tax or self-employment tax from the net profit shown. Use the Self-Employment Tax Calculator for that estimate.
  • Etsy occasionally runs promotional fee discounts, free listing campaigns, or offsite ads opt-out windows. These are not modeled.

For our overall editorial process and how we maintain calculator accuracy across the site, see our full methodology page.

Sources used for this calculator

Each data point or rate below is taken from the source listed (official pages where available; editable assumptions are labeled) and was verified on the date shown.

Data point or rateValue usedSourceLast checkedNotes
Listing fee$0.20 per listingEtsy Fees & Payments Policy2026-04-24Charged when listing is created and renews every 4 months
Transaction fee rate6.5% of item price + shippingEtsy Fees & Payments Policy2026-04-24Applied to the item price plus what the buyer pays for shipping
US payment processing fee3% + $0.25 per transactionEtsy Payments fees2026-04-24Rate varies by country; this is the US rate
Offsite ads fee (under $10K/year)15% of order totalEtsy Offsite Ads policy2026-04-29Only charged when a buyer clicks an offsite ad and orders within 30 days. Sellers under $10K annual sales can opt out.
Offsite ads fee ($10K+/year)12% of order totalEtsy Offsite Ads policy2026-04-29Reduced rate for shops over $10K in annual sales. Mandatory at this tier.
Offsite ads fee cap$100 per orderEtsy Offsite Ads policy2026-04-24Maximum offsite ads fee on any single order regardless of order size

Compare scenarios

Change the item price to compare outcomes. Scenarios A and B use the same engine as the calculator above.

Scenarioitem pricenet profit per item
Current----
Scenario A--
Scenario B--

Sensitivity to item price

How the net profit per item moves as this one input changes, holding everything else fixed.

The offsite ads fee (12-15%) applies only to orders that come from an offsite ad click; toggling it can flip a low-margin listing from profit to loss.

Worked example

$35 item + $5 shipping = $40 revenue. Etsy fees: $0.20 listing + 6.5% transaction ($2.60) + payment processing ($1.45) = $4.25. Minus $8 COGS, $4.50 shipping, $1 packaging → $22.25 net.

Related reading

Etsy Fees Explained - Every Etsy fee broken down with worked profit examples.

Amazon FBA Fees Breakdown - Compare marketplace fee structures.

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